As the exclusive retail launch partner for Khloe Kardashian and Emma Grede's denim brand, the designer and I worked under tight timelines and no small amount of secrecy to make the (very high-visibility) debut count. We amplified the brand's rallying cry of body positivity and size inclusiveness, and customers responded: the site experience received more clicks and drove more directional demand in the first week than any comparable launch.

Design: Aeon Stanfield

SITE EXPERIENCE

The highlight was an impactful landing page starring Khloe and her squad power posing in Good American's denim.  Quotes from the squad, video elements, and rollover tiles revealing the brand's benefits and manifesto made it majorly scrollable. (Click interaction showed customers were scrolling all the way to the bottom, and engaging with content as they went.)

Click to see it up close.

 

SITE PLACEMENTS

 

EMAILS