Nordstrom x Nike

Conceived as a place to spotlight the latest Nike releases, champion creativity and launch a thousand outfits with its curated product mix, the Nordstrom x Nike concept shop transformed during my tenure from a women-only space to a cross-gender experience. What’s stayed the same: the voice (relevant and real) and the vision.

In this world, Nike exists beyond the bounds of trainings and 10Ks, leg days and rest days. From concept and styling to imagery and copy, we’ve dismantled the idea of a Here wardrobe and a There wardrobe in favor of the boundaryless mashup model of getting dressed.